Privacy Policy

ACE English Malta web-based services are brought to you by one of Malta's leading ELT schools. We have built our business since 2013 on the strength of the quality of our service and delivery and we therefore feel responsible for ensuring that the privacy of our users is appropriately protected at all times. 

In setting up our privacy policy, our goal was to comply with internationally respected standards such as those established by the Council of Europe's Convention on data protection (1981) as well as the EU Data Protection Directive (EU/46/95). In complying with these standards, ACE English Malta pledges its clients to collect only that personal information that we require for the technical and commercial operation of our activities to inform them when we collect personal information to inform them of the specific purpose for collecting this information not later than the moment of collection to use their personal information fairly and lawfully for the specified purposes and only for these purposes to give them access to their personal information kept by ACE English Malta to keep their personal information secure using both technical and organisational measures not to pass on their personal information to anybody unless they have specifically consented that we can so communicate their information. We will only store personal information for the length of time required for the purpose for which it is collected.

Privacy & Personal Information

Personal information is defined as being any information which can be linked to an identified or identifiable individual. If any information can be linked to you it becomes personal information and we therefore take great care when collecting and processing such information in order to protect the privacy of our users.


When you visit ACE English Malta you may use many services without telling us who you are. Thus, unless you request a service that requires your personal details, you may use our services anonymously. However we may place a cookie on your PC to enable us to keep statistical track of our audience and build trends on usage. More details on how we use cookies can be found in this document.

Collecting your Personal Information

When you register, and in any visit subsequent to registration, we collect your information by asking you directly when you wish to use certain services e.g. e-mail, during the registration process we require you to complete certain fields, by tracking your visit to our site and your preferences when accessing various parts. By learning more about your preferences we can better customise your use of our services as well as provide direct advertising of products and services in which you may be interested. One way of tracking your visits is through the use of "cookies" about which you may find more details below.

Fair and Lawful Purposes for Collecting your Information

We collect your personal information for four main purposes: 

  • Operational - in order to be able to provide the right service you require which may depend on the hardware & software installed in your home or office 
    Selective information channelling - in order to know which news or other information you prefer to read first, thus saving you time.
  • Direct marketing and advertising - bringing you information about products and services which may be of interest to you. 

Enable you to participate in special offers, updates and competitions. Using your Information ACE English Malta uses your personal information to:

  1. Select the news and information which it knows you are normally interested in so that this will appear next time you log on;
  2. Know your preferences and direct advertising for products and services in which you may be interested. We do this by deciding which advertising banners and displays you get to see by sending you e-mails about a specific offer. In this way we can support the services we offer you without revealing your personal information to those suppliers who may wish to promote their products and services. This means that we do NOT need to give your personal information to suppliers and sponsors. Instead they tell us what they wish to promote and the categories of people they would like to reach and then only ACE English Malta know whom we need to target. Thus, ACE English Malta acts as a middleman between the advertiser and you the customer. 
  3. From time to time we may run contests on our site in which we ask participants for contact information, e.g., their email addresses. If you participate in contests, your contact information will be used primarily to reach you in connection with the contests. We may also use the collected contact information to send you information about ACE English Malta, our services and selected sponsors. You may opt to receive such mailings at the time of registration for the contest. If you do not opt to receive such information, we will not contact you.
  4. Your Right to Access and Control your Personal Information 

To make sure that you can control your personal information ACE English Malta enables you to: 

  • view the personal information we hold about you; 
  • request that any personal information that is inaccurate, irrelevant or out-of-date be amended or deleted; 
  • choose to stop using our services and have your personal information deleted, if such deletion is permissible by law and/or will not prejudice ACE English Malta's position at law; 


ACE English Malta has invested in various technical and organisational security measures to attempt to protect against the loss, misuse and alteration of personal information under our control. For example: we have built our systems with your privacy in mind at the design stage. ACE English Malta employees who have access either to the databases that store user information or to the servers that host our services must comply with strict security rules. While we cannot guarantee that loss, misuse or alteration to data will not occur, we make every effort to prevent such unfortunate occurrences;

Protecting your Sensitive Data

While all your personal information is protected by ACE English Malta using the various precautions and measures described above, some information is even more sensitive than others. ACE English Malta considers this type of personal information to be particularly sensitive and therefore, as an additional safeguard, only stores them in encrypted mode. 

Legal Requirements and How Long we keep Personal Information

ACE English Malta may be required by law to: 

  • Disclose certain personal information for purposes of law enforcement or national security; 
  • Store personal information for various periods of time (e.g. in connection with tax laws); 
  • As a rule ACE English Malta will not store your personal data for a period of more than ten years.


No third-party sites are covered by this Privacy Policy. Any site that you may have accessed via may not follow an acceptable privacy policy. ACE English Malta provides links to other sites for your convenience and in this respect, ACE English Malta cannot be held responsible for the content displayed in these sites and the privacy measures they adopt.

Updates to our Privacy Policy

We make changes to this Privacy Policy from time to time, including as part of the new European data protection legislation which started to apply on 25 May 2018 (the “General Data Protection Regulation”) - we will update the Privacy Policy and we will publish on our website any new version of this Policy.

Contact information

Questions, comments and requests regarding the privacy policy are welcomed and should be addressed to